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Welcome to H2O Marketing Print E-mail
Transformational Design. H2O Marketing exists to help you turn your design inspirations into reality.
  • Web Site Development and Web Design
  • Marketing Collateral - postcards, direct mail and brochures
  • Brand Development - logos, letterhead, business cards and branding
  • Copy writing and Editing - 8 years of copy writing experience, BA English
  • PR and Promotions
  • Project Management and Art Direction 

Boysen Hodgson is the principal at H2O. Boysen has been a professional graphic designer for nearly a decade, doing graphic design and web design in corporate  environments, small businesses and as the owner of H2O. Kendra Hodgson is a media educator, marketing expert and operations director for a medium sized non-profit Media Company. Kendra and Boysen work together on projects to develop expert solutions for any marketing problem.

If you are looking for web design, web development, graphic design services, branding and corporate identity work, give me a call and let me help you get what you need at a rate that you can afford. I have standard package rates for several of my graphic design and web design packages. 

 

A Note from the Principal:

 

Creativity drives all aspects of my life. The process of making something from nothing is fascinating and fulfilling. In graphic design, much of the work occurs without so much as a pencil. The ideas that I work with usually form as images in my mind long before they are translated into paper or pixels.

 

I create as I drive. I create as I go to sleep at night. I create in the middle of the night. I start with the client. My process for any new project starts with an interview. Many of the questions will be the same from client to client, but then there is a level at which I simply allow conversation to steer the questions. It is in this interview that I will begin the process of designing the finished product, by listening to the client and drawing associations between what they say and the visual world that I inhabit. Often it is an intuitive process. Often I will be able to articulate in this first meeting what it is that the client is looking for - simply by following the threads of their thoughts and drawing on the visual parallels that occur to me.

 

I usually do sketches during that first meeting which become the framework of the final product. In the words of Steven Covey "Begin with the end in Mind." Within the next days I will allow the images to flesh out in my mind before sitting down at the computer.

 

Once I begin work on the computer, much of the thinking has already been done. It it then my task to pull together all the ideas that I have been working with and give them a visually compelling look and congruence. What I find lacking in many designs is a coherent sense of structure underlying the artistic components of the piece. My background is in architecture and building. I bring this form to all my design. I create a consistent grid upon which all the elements are placed. Then it is a matter of playing with the individual elements to create harmony on the surface of the structure.

 

Feedback is my friend. I have learned in the process of designing that the most important asset I have is the criticism of my clients. My client has the answer I am looking for, even if they have no idea how to get there. This is another way in which I believe I am uniquely able to provide innovative design solutions. I am not stuck in my own box of tricks. I allow the freedom to explore what the client has brought to the table. By doing this I know that I will get a solution that they will be pleased with and that I will be proud of.

 


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